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Are you planning to send travel emails to your customers, subscribers or followers? Whether it’s a promotional offer, a newsletter or a booking confirmation, your email template has a big impact on your audience’s engagement, conversion and loyalty. In this article, we’ll explore the best practices, tips and examples to create an effective and attractive travel email template.
Why Do You Need a Travel Email Template?
Email marketing is one of the most cost-effective and measurable ways to communicate with your audience, increase brand awareness, drive website traffic and generate revenue. According to Statista, the number of email users worldwide is projected to reach 4.48 billion by 2024. Moreover, email marketing has an average ROI of 42:1, which means that for every $1 you spend on email, you can expect $42 in return.
However, email marketing is also one of the most competitive and challenging digital channels. Your audience receives dozens, if not hundreds, of emails every day, and you need to make sure that your email stands out from the crowd, delivers value, and motivates them to take action.
A travel email template can help you achieve these goals by providing a consistent and professional look and feel, optimizing the layout and typography for readability and usability, incorporating branding elements, and following the best practices for email design and development.
How to Create a Travel Email Template?
Creating a travel email template involves several steps, from planning and designing to coding and testing. Here are the main steps you should follow:
Step 1: Define Your Goals and Audience
Before you start designing your travel email template, you should clarify your objectives and targets. What do you want to achieve with your email? Do you want to promote a specific destination or package, announce a new service or feature, invite your subscribers to a webinar or event, or simply engage them with your content?
Moreover, you should also define your audience segments and personas, based on their demographics, interests, behavior, and preferences. This will help you tailor your message, tone, and visuals to their needs and expectations, and increase the relevance and effectiveness of your email.
Step 2: Choose Your Email Marketing Platform
To create and send your travel email template, you need an email marketing platform that provides you with the tools and features to manage your contact list, design your template, personalize your content, schedule your email, track your performance, and comply with the email regulations.
Some popular email marketing platforms for travel businesses include Mailchimp, Constant Contact, AWeber, Campaign Monitor, and GetResponse. Each platform has its own strengths and weaknesses, pricing plans, integrations, and support, so you should research and compare them before making a decision.
Step 3: Plan Your Content and Layout
Once you have defined your goals, audience, and platform, you can start planning your email content and layout. Your email should have a clear and concise subject line that captures the attention and interest of your subscribers, a preheader text that provides a preview of your offer or message, and a header that includes your logo and branding.
The body of your email should follow the F-pattern, which means that the most important information and call-to-action should be located in the top-left corner, and the secondary information should be placed in the middle and bottom of the email. You should also use grids, columns, and white space to organize your content and make it easy to scan and read.
Some common elements of a travel email template include:
- Header: logo, tagline, social media links, contact information
- Hero image: a high-quality and relevant image that showcases your destination, scenery, or activity
- Body copy: a brief and persuasive text that highlights the benefits and features of your offer, and encourages your subscribers to take action
- Call-to-action: a button or link that leads to your landing page, booking form, or contact page
- Footer: unsubscribe link, legal and privacy disclaimers, social media icons, copyright notice
Step 4: Design Your Template
Designing your travel email template involves both aesthetic and technical considerations. On the aesthetic side, you need to use colors, fonts, and images that reflect your brand identity and appeal to your audience’s preferences and emotions.
On the technical side, you need to ensure that your email template is compatible with different email clients and devices, such as Gmail, Outlook, Apple Mail, and mobile phones. This means that your template should be responsive, meaning that it adapts to the screen size and resolution of the device, and optimized for email standards, such as HTML, CSS, and table-based layouts.
You can design your travel email template from scratch, using HTML and CSS coding, or you can use a pre-made template or a drag-and-drop editor provided by your email marketing platform. Some platforms also offer design guides, templates, and tutorials to help you create a successful email.
Step 5: Test and Optimize Your Template
Before you send your travel email template to your entire contact list, you should test it and optimize it for better performance and deliverability. Testing involves checking your email for spelling and grammar errors, broken links, missing images, and compatibility issues.
Optimizing involves analyzing your email metrics, such as open rate, click-through rate, conversion rate, and bounce rate, and identifying the factors that affect them, such as subject line, sender name, content, timing, and frequency. Based on your analysis, you can refine your email strategy, content, and design, and experiment with A/B testing, segmentation, and automation.
Examples of Travel Email Templates
Here are some examples of travel email templates that showcase different styles, formats, and purposes:
- Promotional email: a colorful and dynamic email that promotes a flash sale of discounted flights and hotels, with a clear and persuasive call-to-action button
- Newsletter email: a clean and minimalist email that summarizes the latest news, tips, and reviews about a specific travel destination, with attractive images and links to more information
- Confirmation email: a simple and informative email that confirms a booking of a cruise or tour, with the itinerary, payment details, and contact information
- Abandoned cart email: a personalized and urgent email that reminds a subscriber of their incomplete booking or reservation, and offers an incentive or discount to complete it
- Milestone email: a celebratory and appreciative email that thanks a subscriber for their loyalty or engagement, and offers a bonus or special reward
Frequently Asked Questions
What should be included in a travel email template?
A travel email template should include a header, a hero image, a body copy, a call-to-action, and a footer. It should also follow the F-pattern, use grids and white space, and feature a clear and concise subject line and preheader text.
How can I design a responsive travel email template?
To design a responsive travel email template, you need to use a table-based layout, flexible and scalable images, and CSS media queries that adapt to different screen sizes and resolutions. You can also test your template using online tools or email testing services.
What are some best practices for travel email templates?
Some best practices for travel email templates include personalization, segmentation, relevance, simplicity, consistency, and optimization. You should also comply with the email regulations, such as CAN-SPAM Act, GDPR, and CASL.
Conclusion
A travel email template is a powerful tool that can help you attract, engage, and convert your audience, and boost your revenue and brand reputation. By following the steps, tips, and examples in this article, you can create a high-quality and effective travel email template that stands out from the crowd and delivers value to your subscribers. Remember to test, optimize, and analyze your email performance, and adjust your strategy accordingly.