Travelers Plans How to Travelers Plans in The World
As the world becomes more interconnected, the travel industry continues to grow at an unprecedented rate. In 2019, international tourist arrivals reached 1.5 billion, and the number is expected to increase in the years to come. To help travel companies understand the habits and preferences of modern travelers, we’ve compiled some key statistics in this article.
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Demographics of Modern Travelers
Travelers come from all walks of life, but some trends are emerging in terms of demographics. For example:
- Millennials and Gen Z travelers are the most likely to prioritize travel over other expenses, according to a survey by Booking.com.
- Women are increasingly traveling solo, with a 45% increase in bookings for solo women travelers in 2018, according to Airbnb.
- More older travelers are hitting the road, with 49% of baby boomers planning to take multiple leisure trips in 2020, according to AARP.
Booking Habits of Modern Travelers
The rise of technology has changed the way travelers book their trips. Here are some booking habits of modern travelers:
- 72% of travelers use their mobile devices to book travel activities, according to a survey by Google and Ipsos.
- Online travel agencies (OTAs) like Expedia and Booking.com are the most popular booking channels, with 52% of travelers using them to book trips, according to a survey by Phocuswright.
- Direct bookings are becoming more popular, with 43% of travelers saying they prefer to book directly with hotels or airlines, according to the same Phocuswright survey.
Travel Preferences of Modern Travelers
Each traveler is unique, but some trends are emerging in terms of travel preferences. Here are a few:
- Experiences are more important than things, according to a survey by Airbnb, with 72% of millennials saying they would rather spend money on experiences than on material possessions.
- Sustainability is a growing concern, with 68% of travelers saying they want to travel sustainably, according to a survey by Booking.com.
- Wellness travel is on the rise, with 40% of travelers saying they plan to take a wellness-focused trip in 2020, according to a survey by Virtuoso.
FAQ
| Q: What are the demographics of modern travelers? | A: Millennials and Gen Z travelers prioritize travel, women are increasingly traveling solo, and more older travelers are hitting the road. |
| Q: How do modern travelers book their trips? | A: They use their mobile devices to book travel activities, and online travel agencies (OTAs) are the most popular booking channels. |
| Q: What are the travel preferences of modern travelers? | A: Experiences are more important than things, sustainability is a growing concern, and wellness travel is on the rise. |