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Choice Hotels is one of the largest hotel chains worldwide, operating in more than 40 countries. The company offers a vast range of accommodation options, including budget-friendly, mid-scale, and upscale hotels. Choice Hotels has an extensive network of travel agents who help customers book their stays. These travel agents play a crucial role in driving sales for Choice Hotels.
What is Travel Agent Commission?
Travel agent commission is a percentage of the booking’s total cost that a hotel pays to the agent as a reward for bringing in the business. The commission is usually a fixed percentage of the total booking value and can vary from one hotel to another.
How does Choice Hotels pay travel agent commission?
Choice Hotels pays travel agent commission through a centralized system called the Global Distribution System. The Global Distribution System is an online platform that connects travel agents to travel suppliers like airlines, hotels, car rentals, and others. The system performs all booking operations and tracks commissions for the travel agent.
What is the commission rate for Choice Hotels?
The commission rate for Choice Hotels varies depending on the location, season, and the type of hotel. It ranges from 8 to 12 percent of the total booking value. In addition, Choice Hotels offers a bonus commission program that rewards travel agents with extra commissions based on their sales volume.
How can travel agents book Choice Hotels?
Travel agents can book Choice Hotels through various channels. They can use the Global Distribution System, which is connected to Choice Hotels’ inventory, to make reservations for their clients. They can also book through Choice Hotels’ central reservation office, regional reservation centers, or online booking platforms like ChoiceADVANTAGE.
What are the benefits of booking Choice Hotels through a travel agent?
Booking Choice Hotels through a travel agent has several benefits. Firstly, travel agents have access to exclusive deals and promotions that are not available to the general public. Secondly, they can offer personalized recommendations based on their clients’ preferences and budget. Thirdly, travel agents can provide valuable assistance in case of any issues or changes in the booking.
Conclusion
Choice Hotels values its relationship with travel agents and offers a competitive commission rate to incentivize them to book the company’s hotels. Travel agents can book Choice Hotels through various channels and enjoy several benefits, including access to exclusive deals and personalized recommendations.